Longchamp, the world’s famous French house of leather goods and clothing has announced to open its latest boutique as the first flagship at The Emquartier, one of the top shopping destinations in Bangkok city. This follows brand’s great success from the other boutique including Siam Paragon, Central Chidlom, and Central Ladprao after its partnership with PP Group.

The new boutique, with 160 square-meter of retail space, is located at Helix Quartier building, The Emquartier, Bangkok’s latest and most popular shopping complex, considering the biggest boutique in Thailand. The Emdistict, including The Emquartier, and The Emporium is the district that gathers many world’s leading luxury brands and provide the great surrounding to Longchamp’s new boutique.


The design continues the theme and features that has been seen in other Longchamp boutique around the world since 2010, with the new luxury look. With two sides of façade, the customers can easily enter the boutique from outdoor area and inside the mall area.