Longchamp, the world-renowned French luxury leather goods and clothing house, officially celebrated the grand opening of Thailand flagship store at The EmQuartier. The party is honourably joined by Sophie Delafontaine, artistic director and the third-generation heir of the brand, together with Alexa Chung, the well-known fashion icon and the face of Longchamp.


Apart from the guest of honour Sophie Delafontain and Alexa Chung, the grand opening party also marked the auction of the special handbag ‘Le Pliage Héritage Tricolore Thailand Special Edition’ which is exclusively designed for Thailand. The fundraising from the auction will be donated to the Heart Foundation of Thailand under The Royal Patronage which is the issue that has always been important to Longchamp.

In this version of our Le Pliage Héritage iconic bag, we have mixed expertise and French Luxury to an inspiration reminding me of Thailand’s warm and refined colors, said Sophie Delafontaine.

Crafted by the skilled hands of artisans, this special handbag has been through over 300 processes in Longchamp’s very own workshop at Segré in France. Each subtle detail reflects the sophistication and timeless elegance of the overall design. With its unique mix of contemporary style and artisan tradition, Le Pliage Héritage Thailand Special Edition is a symbol of Longchamp’s tradition of excellence.
Experience the artisan tradition and feel the touch of every day’s luxury at Longchamp flagship store G floor, Helix Quartier Building, The Emquartier Tel. 02-003-6166