The brand was born in 1947 by one of Florence’s most illustrious families, the Marquis Emilio Pucci di Barsento, famous for
“The Prince of Print”, who setting up his atelier in the Pucci family’s grand palazzo in the heart of Florence. His designs featured sensual, free-flowing lines that followed the natural curves of the body – effortlessly elegant clothing which took women from day to evening…
In March 2015 the Italian designer Massimo Giorgetti was appointed Creative Director. He carries on the trailblazing vision of founder Emilio Pucci through his ready-to-wear and accessories collections, as well as through special projects.